There is something that even after living in Switzerland for five years I cannot understand: Why Swiss companies can't design a decent website. I realize that like most things in Switzerland, 20 years behind the times is about standard. And nothing proves this point more than these websites. Yes. Instead of designing for the Internet, these companies seem to think it works to design for direct mail and use the direct mail ad as the website.
There are two things wrong with this approach:
1. Direct mail is bad enough in paper format.
2. Direct mail on the web is even worse.
Most of these websites also seem to forget that online commerce is something that is possible in the 21st century. Heaven forbid I would want to see an overview of what a store sells and actually order something with my credit card.
Anyhow, here is a good representation of the quality of a .ch. Have fun.
Are you often frustrated by Swiss websites? Know of any other bad ones I'd enjoy?
11 comments:
I completely agree with the list above! You can add Conforama.ch as another guilty of plastering their direct mail online as a "website".
Sometimes it seems like a trick to get you to go into their store to find out whether they have the product you're looking for.
There is some hope for Swiss ecommerce from leshop.ch and coop@home but even these sites have their quirks. Coop@home has the 'feature' that items in your shopping cart timeout after 90mins, so if you take a break while shopping you can return to find a smaller cart and have to guess what's been removed.
comforama.ch is a great one, thanks.
I'd love to think it's a trick to make you go to the store, but somehow that seems to advanced for these companies...
Haven't tried leshop.ch yet. But it's good that there is some hope!
interdiscount.ch is pretty bad, too. For a while they literally just put a scanned version of their postal flyer online. Not sure if they still do that, but it surely didn't improve much since:)
My biggest frustration is that they are designed as if everyone was german speaking. Hello? How many official languages are there??
Agree about the language thing too.
And just this morning we were going to order some furniture from ikea.ch, only to learn that only one out of the five items is available to be purchased online. What is that?
polo ralph lauren outlet online
air max
polo ralph lauren
hermes outlet online
ralph lauren
coach outlet store
kate spade handbags
mont blanc pens
tods shoes
nike roshe shoes
170621yueqin
nfl jerseys
true religion jeans
jordan 4
nike roshe one
birkin bag
balenciaga shoes
under armour curry 3
air max 90
nike air max 2016
adidas yeezy
louboutin shoes
ralph lauren uk
ecco shoes
eagles jerseys
hugo boss sale
nike trainers uk
ralph lauren outlet
canada goose outlet
skechers outlet
christian louboutin shoes
zzzzz2018.4.29
balenciaga sneakers
lacoste online shop
balenciaga shoes
adidas gazelle
jordan 13
golden goose
kobe shoes
nike flyknit racer
adidas crazy explosive
kobe basketball shoes
zzzzz2018.8.20
longchamp bags
chrome hearts
coach factory outlet
nike shoes
golden goose sneakers
fitflops shoes
nike shoes
moncler jackets
christian louboutin sale
moncler outlet
Post a Comment