Duty Free Jewelry

I admit it. I am not really a shopper at 35,000 feet. But thankfully, many others are. On our 10-hour flight from Zurich to Chicago, we witnessed a woman debate and try on one Swiss watch after the next while the flight attendant made recommendations like, "well, this one is the best for the value," and "sorry, we don't have that one on this cart, as someone already bought that model today." etc.

I also experienced a watch purchaser on a Swiss flight from Zurich to Athens. This shopper debated between two watches so long that other passengers were chiming in to help give him advice like, "well, that one's really a classic, but if you're a more trendy type, get the other". Or maybe they were just speeding him along to get the cart out of their way so they could pee. I don't know.

Actually, I have always been grateful for the in flight shoppers surrounding me--especially on long flights as they really fill the time between crappy sandwiches and landing time. If you think watching someone try on watches or purchase cartons of cigarettes is boring, try doing it at 35,000 feet and it suddenly becomes as entertaining Jon Stewart.

But I have to give the Swiss airline credit. They forgo the typical gadget-heavy Sky Mall catalog for something much more sophisticated. It's a magazine of tastefully photographed watches, jewelry, and cigarette cartons. From the first time I flew Swiss, I fell in love with a Swarovski Crystal necklace in the duty free airline magazine. "What's happening to me?" I thought, "I'm now falling for something I never thought possible--airport jewelry."

The thing is, besides my wedding rings, I don't even wear jewelry. But something about the thin air above planet earth makes anything possible. So whoever said, "Let's sell to these suckers" was the smartest marketing person since Bill Bernbach. At least I haven't decided to turn into a smoker yet, as the prices for the cartons of cigarettes sure make it tempting.

Anyhow, since then, every flight I've taken with Swiss I've reminded my husband of how nice this necklace is. So finally, the persistence paid off. I received this very necklace for Christmas. Apparently my husband finally bought it on a flight from Warsaw to Zurich because he got upgraded to business class and was in the front aisle seat and therefore wasn't embarrassed to be buying jewelry from a cart because up there, none of the masses in economy could see him.

I wear my duty free necklace proudly and look forward to my flight back to Zurich, where I will most likely fall prey to the next installment of the latest and greatest that any airline duty free magazine could ever offer.